It’s So Hard to Say Goodbye: Mighty Citizen’s Experience Running an Email Re-Engagement Campaign
If your nonprofit is experiencing below-average open and click-through rates on emails, it's time to run an email re-engagement campaign. Learn how with these tips.
The Three Major Components of a Successful Annual Giving Campaign
Consider these three opportunities to help you meet your goal, maximize exposure, and generate success: fundraising appeals, events, and stewardship.
Stewarding #GivingTuesday: Increase Your Retention Rate
Giving Tuesday is a great way to attract new donors or re-engage current ones. Get tips on how to keep reoccurring donors involved and turn first-time givers into sustained donors.
6 Tactics for Increasing Donor Retention
The national average is 45.5%—but what’s your organization’s donor retention rate?
7 Ways for Arts & Cultural Organizations to Retain Members
Members are the catalyst of your arts or cultural organization. Follow these 7 tips for a successful membership retention rate.
Predicting the Future: Driving Fundraising Outcomes with Models
Prospect modeling has evolved vastly over the decades. While it still isn’t a guarantee that constituents will behave one way or the other, a good model reduces uncertainty and highlights those most likely to give or upgrade their gift, allowing your nonprofit to be more strategic.
Majors Gifts: 3 Tactics for Taking Your Strategy Online
Nonprofits use digital channels to engage with donors, but there is still resistance to building a major gifts strategy online. Here are tactics to try today!
Donor Stewardship: Guiding Donors to The Next Level of Support
3 out of 4 donors only give once. A solid donor stewardship plan is essential to combating donor retention and guiding supporters to lasting relationships.
The Era of Corporate Social Responsibility is Ending: Why That’s a Good Thing
I have come to learn that the focus on “corporate” is actually a problem. In America, 70% of all people in business work for small to mid-sized businesses.
Three New Ways to Delight Your Donors
You have to do the basics well before you can get fancy. That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors.
