Fundraising

Membership

Walk in Your Visitor’s Shoes: How to use the Buyer’s Journey to Increase Attendance at Your Arts & Cultural Organization

Learn how arts and cultural organizations can leverage the marketing buyer’s journey to attract new visitors and members.

The sgENGAGE Podcast Episode 131: Tips for a Successful Direct Marketing Program

John Wilburn, director of direct response for the National Park Foundation, shares tips for a data-driven nonprofit direct marketing program.

Digital Marketing

Who Should Be on Your Content Squad?

It’s time for nonprofits and mission-driven organizations to really invest in their content. Learn the essential roles on any content team.

Advocacy

How Game On Cancer Cracked the Code on Engaging Physicians and Cancer Survivors

Without the backing of a national organization’s flashy brand, sexy advertising campaign, or robust budget – engaging grateful patients at a local level can sometimes feel impossible. So, how do the local and regional health systems get in front of these patients (and physicians) to compete for their time, talent, and treasures without the same resources as our competitors? 

Strategic Planning

The Keys to Conducting Feasibility Studies for Fundraising Campaigns

Conducting a comprehensive feasibility study is a critical first step in every major fundraising effort. Learn how to get started.

The sgENGAGE Podcast Episode 130: Setting Your Organization Up for Fundraising Success in 2020

Tanya Fitzgerald joins the podcast to help your organization start the year off on the right foot.

Donor Cultivation

4 Important Focus Areas for Social Good Organizations in 2020

Four pillars that nonprofits and other social good organizations should commit greater focus to in 2020.

Giving Days

Breaking Giving Day Records at Brown University

At Brown, the team incorporates two giving days into its annual fundraising strategy. Learn how they successfully leverage both and continue to see a lift in funds raised annually and an increase in donors and engaged volunteers.

Digital Marketing

Sharing the Love: 5 Tips for Gathering New Email Addresses and Donors with Valentines

Liz Smith, manager of Annual Giving at Cincinnati Children’s Hospital Medical Center, shares 5 tips on her experience creating an engaging campaign around valentine's that lead to amazing results!

Donor Cultivation

4 New Year’s Resolutions for Arts & Cultural Organizations

Ideas for donor and community engagement from the Blackbaud Arts & Cultural team for a successful start to 2020.

The sgENGAGE Podcast Episode 128: Building a Sustainer Giving Program

Sustained givers can increase giving to an organization by as much as 300% over two years. Learn how your organization can build a sustainer giving program.

The sgENGAGE Podcast Episode 126: Engaging Individual Fundraisers

Caroline Jones, 2015 JustGiving Fundraiser of the Year, talks about her fundraising campaign and shares how nonprofits can engage individual fundraisers.

Digital Marketing

Top #GivingTuesday Takeaways for Arts & Cultural Organizations

#GivingTuesday tips for arts and cultural organizations, including for matching gifts and social media.

Digital Marketing

Understanding the Reasons for Nonprofit Donor Churn

Donor surveys can help nonprofits understand donor behavior and why donors stop giving.