Stand Out This GivingTuesday: 200 Email Subject Lines

As GivingTuesday approaches, the inboxes of your supporters are bound to be flooded with messages from countless organizations, each with heartfelt stories and worthy causes. The sheer volume can feel overwhelming. That’s why nailing your email’s subject line is more critical than ever. It’s your golden ticket to catching someone’s eye and sparking that initial interest. We’ve compiled 200 subject lines from fundraising emails that our team members received last year for GivingTuesday to give you some inspiration—and a glimpse into what subject lines you’re up against in your supporters’ inboxes. 

Don’t Overlook the Fundamentals 

Before we share our comprehensive list of subject lines, let’s pull out some trends and tips to help you shape your campaign this GivingTuesday.  

• Make every word count. Highlight the unique impact your organization has and the difference their support can make. Use language that tugs at the heartstrings, invokes curiosity, or inspires action. 

• Authenticity is key. Genuine passion behind your cause can drive engagement. Whether highlighting the urgent need for donations or sharing a success story, convey sincerity and urgency. 

• A personal touch boosts open rates. Mentioning the recipient’s name or referencing their past contributions makes your email feel personal. 

• Tailor your messages to your audience’s interests and motivations. Specificity about the outcomes you’re aiming for can make a huge difference. Share clear, achievable goals and progress updates to keep supporters engaged and informed. Transparency builds trust. 

• Think of AI as a brainstorming tool. Inject soul and authenticity into the final product. Your supporters deserve genuine, heartfelt communications. 

• Finally, always express gratitude. A simple thank you makes supporters feel valued. It’s about building a community that believes in your mission and feels connected to your work. Keep these fundamentals in mind to build a strong campaign foundation. 

I created this word cloud based on all 200 email subject lines. The larger the word, the more frequently it was used. Unsurprisingly perhaps, terms like GivingTuesday, Giving, Tuesday, Today, and Give are among the most commonly used. Of note, the words double and match also pop up toward the top of the list. If you aren’t already considering a matching gift offer or challenge, you may want to in order to increase the impact (another top term) your donors feel like they will have on the day. 

Looking for more tips? Find best practices, campaign planning worksheets, and time-tested email and social media templates for GivingTuedsay and beyond in Your Ultimate End-of-Year Planning Toolkit!

The Ultimate List: 200 GivingTuesday Email Subject Lines

• #GivingNewsDay | Your donation is matched today 
• #GivingTuesday 2023 Update: 3:00 p.m. 64 Gifts
• #GivingTuesday Power Hours Happening Now!
• #GivingTuesday TODAY ONLY! Empower ____ Families.
• *Nose Nudge*
• [2X Match] Help Us Ensure Science Lives Here
• [ANNOUNCEMENT] GivingTuesday gifts doubled!
• [Deadline: Midnight] Gift will go 2x as far for the Academy
• [Don’t miss out] Your $1 = $2 for nature
• [Early match access] Double your impact for nature!
• [Match Extended] You Still Have the Chance to Double Your Impact
• [MATCH inside]: <Name>, I’m personally asking
• [Match Offer] 🔭 Today is a BIG day for science!
• [Match] Send cash to people in need this Giving Tuesday
• [Midnight deadline] You won’t want to miss this
• ____ patients are counting on us! Double your gift now.
• {Alert} Triple Match
• “The meals come in handy!”
• ⏳ <Name>, the clock is ticking!
• ⏰ MATCH EXTENDED: Give hope now.
• <FIRST NAME>: IT’S HERE!
• ⏳  Final hours to DOUBLE your impact
• <Name>, can I count on you this Giving Tuesday?
• <Name>, is protecting nature on your to-do list?
• <Name>, last call
• <Name>, put your money where the marsh is!
• <Name>, the clock is ticking….
• <Name>, this is about saving lives . . .
• <Name>, we need you!
• <Name>, what if you could help save lives in honor of Giving Thesday?
• <Name>, will you take the challenge?
• <Name>, you are the one!
• <Name>: Your gift MATCHED!
• <Org Leader> would like a word with you [VIDEO]
• <Org Leader’s> request [VIDEO]
• <Org Name> + GivingTuesday
• <Org Name> Launch
• ⚡ Match funds going fast — hurry!
• 1 day. 100 surgeries.
• 2X match ends at midnight! You don’t want to miss this.
• 3, 2, 1 GO! It’s Giving Tuesday at ____!
• A life of love and generosity is a life well lived 🙌
• A message from our crews on Giving Tuesday
• A message from our lawyers
• All Donations Matched up to $10,000
• An Invitation to Giving Tuesday with ____
• Caring for you and our planet this Giving Tuesday…
• Celebrate Giving Tuesday with ____
• Celebrating Giving Tuesday <yellow heart>
• Check out our progress!
• Choosing to give to ____ means choosing hope
• Coming together on Giving Tuesday!
• Don’t Forget About Giving Tuesday
• Donate today and get a thank-you gift! ❤️
• Donate today and give back to help move us forward!
• Donate Today for Giving Tuesday!
• Don’t Forget About Me This Giving Tuesday
• Don’t miss out!
• Don’t wait until tomorrow… It’s Giving Tuesday!
• Don’t Waste Another Moment; Give Today
• Double your impact for ____ neighbors this GivingTuesday
• Double your impact on GivingTuesday
• Double your impact this Giving Tuesday
• Double your impact today, <Name>!
• Double your impact, Donate for #Giving Tuesday
• Early Access to #GivingTuesday Starts Today, <Name>!
• Ends Today: Double Your Impact on ____!
• Exciting ___ Competition on our #____ Day of Giving!
• Final hours to DOUBLE your impact
• Get a jump start on our 2X Giving Tuesday match
• Give and Receive on This Giving Tuesday
• Give Back with ____ This Giving Tuesday
• Give Charleston the Gift of a Climate Movement
• Give Love. Change Lives.
• Give to ____ this Giving Tuesday
• Give to a Place That is Transforming Lives
• Give with purpose on #GivingTuesday
• Giving thanks to the community that mobilizes and makes a difference.
• Giving the Gift of Your Time: A Note from a <Org Name> Volunteer on Giving Tuesday
• Giving Tuesday
• Giving Tuesday 2023 Update: There’s Still Time to Save Lives With Safe Water
• Giving Tuesday FLASH MATCH starts NOW!
• Giving Tuesday is Here!
• Giving Tuesday is tomorrow
• Giving Tuesday with ____
• Giving Tuesday!!! And last week to visit ____!
• Giving Tuesday: Every Mother Counts +30% off
• Giving Tuesday: Every purchase provides 1,100 liters of clean drinking water
• Giving Twos-Day – double up!
• GivingTuesday Gifts doubled
• Happy Giving Tuesday! Go 2x as far supporting the future of science
• Happy Giving Tuesday! Join the Movement – Make a Difference
• Happy Giving Tuesday: All gifts triple-matched
• Happy GivingTuesday! Join the Movement ᐧ Make a Difference
• Have you heard?
• Help ____ make our goal!
• Help ____ Wildlife Thrive on Giving Tuesday!
• Help people like me with your gift today!
• Help students access great design
• Help Us Reach our #GivingTuesday Goal
• Help your favorite fund win big on #GivingTuesday!
• How many times have you used water today?
• How we’re giving back
• I don’t normally reach out
• It’s #GivingTuesday! See ____’s incredible transformation!
• It’s Giving Tuesday!
• It’s Giving Tuesday! Support ____ ✨
• It’s Giving Tuesday! The Perfect Gift at the Perfect Time
• It’s More Than a Donation – It’s a Chance to Save Lives!
• It’s Simple – Give to ____ this Giving Tuesday
• It’s the last 250m of the giving season
• Join the Movement: Ignite Change at ____ this Giving Tuesday
• Join Us This Giving Tuesday – Help Enrich Lives at ____!
• Join us to ____ this Giving Tuesday
• Just 3 hours left, <Name>!
• Just hours to go
• Just ONE gift can make a BIG difference in her life – GIVE TODAY!
• Kids with cancer can’t look away. We shouldn’t either.
• Knock knock – 2X match extended!
• Last chance, <Name>
• Let’s check in on our Giving Tuesday matching gift challenge!
• Make 3X the Impact on Giving Tuesday
• Make a splash, <Name>
• Make an impact this Giving Tuesday
• Make the Arts SPARKLE this Giving Tuesday
• Making sure you saw <Org Leader’s> email
• MIDNIGHT DEADLINE: support pets and their people
• Milestone achieved! Help us cross the finish line.
• Money doesn’t grow on trees…but it can help protect them!
• On Giving Tuesday your gift for the Animals DOUBLES
• On Giving Tuesday, you can help grandmothers like Virgie
• One ____ Fund
• Only SIX hours left to DOUBLE your gift on #GivingTuesday
• Our $30,000 match is here!
• Our Heartfelt Thanks
• Partnership is power on Giving Tuesday!
• Please give to ____ today. #GivingTuesday
• Protect Monarch Butterfly Habitat – Give Today!
• Quick Update
• re: Giving Tuesday
• Save the Date for December 3rd
• Show you solidarity this #givingtuesday
• So close! Can you help, <Name>?
• Still time to do EXTRA good for ____ with your matched gift!
• Students are the future. Invest today in tomorrow.
• Support ____ on #GivingTuesday
• Support ____ on Giving Tuesday
• Support ____ This Giving Tuesday
• Support People with ALS in Your Local Community
• Support the Future of Social Innovation with a Gift to ____
• Thank you for making this year’s GivingTuesday an unforgettable one!
• The animals are counting on you today
• The sunrise on Giving Tuesday is better with you
• This #GivingTuesday, support women and girls worldwide
• THIS Giving Tuesday: We’re Giving 1% of Revenue to a Critical Cause
• This is the last call, and we need your support.
• This is why I want to save the wolves
• This is YOUR moment!
• This match disappears at midnight
• This sounds simple
• Time is running out, <Name!> ⏰ Double your gift now and give hope.
• Today is Giving Tuesday
• Today is Giving Tuesday! Double your gift!
• “Today is Giving Tuesday!”
• Today is Giving Tuesday, let’s put Family First in Haiti!
• Today is Our School’s Single Largest Day of Giving – Your Support Matters!
• Today is the day! Giving Tuesday
• Today is the most important day of the year
• Today Only: 2X Match for Giving Tuesday at the Museum!
• TODAY ONLY: Double your donation on Giving Tuesday
• Today’s the day!
• Today’s the day. Give with joy.
• Together we can fight genocide.
• Together, we can do this
• Tomorrow is Giving Tuesday!
• Tomorrow is Giving Tuesday! But You Don’t Have to Wait to Donate
• Tomorrow is the Day! #____
• Tomorrow, 2,500 children need you
• Tomorrow, Giving Tuesday
• Tomorrow’s the day!
• Update: 67%
• Update: Freshmen and Juniors are Leading!
• Update: You still have early access!
• Urgent update on our Giving Tuesday goal, <Name>
• VIDEO: We’re Challenging YOU to Help Animals
• We are almost there!
• We are halfway through #GivingTuesday but we still need you!
• We Asked and You Gave
• We Need Diverse Books Needs Your Help, <Name>!
• We’re Almost HALFWAY to Our Giving Tuesday Goal!
• Witness and Action this Giving Tuesday
• You Can Change the Future of ____
• You can protect TWICE the amount of forest, <Name>
• You can use what God has given you
• You make art possible.
• Your Gifts Empower ____ Families
• Your Giving Tuesday Gift can shape future generations
• Your Giving Tuesday Gift Goes Twice as Far for ____
• Your impact with ____ in 2023
• Your support makes a difference
• Your Support Matters on Giving Tuesday
• 🐘🐘YOUR generosity goes 2X as far – only until midnight!