Do You Know What Your Data is Telling You?
You must narrow the focus to “smart data” that identifies problems worth fixing and opportunities worth pursuing.
What Lies Within: A Journey Through Wealth Screening
Target Analytics’ WealthPoint Professional prides itself on having a wide representation of asset, philanthropic and biographical data sources that can offer keen insights on prospects.
Don’t Get Spooked By Your Data!
Data health woes. Duplicates. Outdated constituent information. Just when you thought Halloween was the only time you got SPOOKED, you [...]
It’s All in the Preparation
Questions to ask when embarking on a predictive modeling and/or wealth screening project
Don’t Trust Me, Trust Science!
How can you increase your online donations by 20%? I don't know for sure, you can answer that question using the scientific method and Google Analytics.
Engaging Young Donors
One of the biggest challenges facing non-profit organizations today is changes in generational giving.
Rules of Engagement: The Chicken or the Egg?
Does engagement at your organization begin with the “chicken”, or in development parlance, the donor; or the “egg”-- the prospect? What does it matter? For optimal results, find ways to "touch" as many major gift prospects as you can, whether they have self identified through giving or whether you have identified them through other strategies. [...]
Take Your Major Donor Prospecting to Warp Speed with Analytics
There is a wealth of information available to help organizations make informed decisions around who they target for major gifts. This article presents a few.
Be effective and efficient
We all want to work smarter, not harder—to be effective and efficient. Here ar five steps to keep you focused on the stuff that matters.
What’s All The Fuss About ROI?
Jargon in fundraising analytics seems to be all over cyberspace, and this blog will help explain one of the most commonly used terms, Return On Investment (ROI)
