It’s All in the Preparation
Questions to ask when embarking on a predictive modeling and/or wealth screening project
Don’t Trust Me, Trust Science!
How can you increase your online donations by 20%? I don't know for sure, you can answer that question using the scientific method and Google Analytics.
Engaging Young Donors
One of the biggest challenges facing non-profit organizations today is changes in generational giving.
Rules of Engagement: The Chicken or the Egg?
Does engagement at your organization begin with the “chicken”, or in development parlance, the donor; or the “egg”-- the prospect? What does it matter? For optimal results, find ways to "touch" as many major gift prospects as you can, whether they have self identified through giving or whether you have identified them through other strategies. [...]
Take Your Major Donor Prospecting to Warp Speed with Analytics
There is a wealth of information available to help organizations make informed decisions around who they target for major gifts. This article presents a few.
Be effective and efficient
We all want to work smarter, not harder—to be effective and efficient. Here ar five steps to keep you focused on the stuff that matters.
What’s All The Fuss About ROI?
Jargon in fundraising analytics seems to be all over cyberspace, and this blog will help explain one of the most commonly used terms, Return On Investment (ROI)
Living in a Virtual World
Virtualization is all about maximizing the technology resources you have at hand to create a whole that is significantly more powerful than it’s individual parts – and is infinitely scalable.
Demystifying the Predictive Model
An introduction to nonprofit fundraisers on what predictive models are and how they can be used to improve fundraising results.
5 Interesting Facts from the Giving USA 2012 Report
The Giving USA 2012 looks at philanthropic trends from 2011, including that giving to international orgs grew 167.1% between 2001 and 2011. [...]
