Keeping your Email Simple (and Mobile-Friendly too!)
If you're in a rush to get your holiday appeal emails out, streamline your template and messaging to ensure your email will reach mobile users too.
10 Ways to Sabotage Your Year-End Emails
I've spent a good part of the past month reviewing drafts of year-end fundraising emails and have seen several common pitfalls. Here are 10 things to avoid.
The Importance of Being Chill
While the holiday season is an exciting time of year that is usually filled with nice gifts, enjoyable company, yummy-food [...]
Segmenting Your Data- Are You Ready for End of Year Fundraising?
Are You Ready for end of year Fundraising Campaigns? Learn why one size does not fit all for end of year fundraising success
Monthly Giving at Year-End: How to leverage integrated marketing
What are some of the constructs for an optimal monthly giving program at year end?
EOY Fundraising Mad Libs
You’ve got 2 weeks until the end of 2011, 1 week before you’re on vacation, and maybe a few hours [...]
Click-through Rates, Compelling Links and Your End of Year Fundraising Appeal
Wondering how to get more from your holiday email appeals? Reviewing the way you use links may be a good [...]
Apples, Honey, and End of Year Fundraising
Break out the Manischewitz …. or apples and honey, it’s time to ring in the new year! I know what [...]
The Dreaded ‘6/30’
Sometimes fundraising can seem like one of nature's cruel jokes. [...]
Is it October already?!? Get ready for end-of-year
Fall is in the air, leaves are starting to change color, temperatures are cooling down and, although it may be [...]
