Two Surprising Ways to Broaden Your Reach Online
Online marketing can take many forms. Email, web design, user-generated content and paid search are all ways to improve your [...]
One Email Tactic Nonprofits Need to Steal From Brand Marketers
Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?
Raising Money Using Social Media: Five Ways to Support Peer-to-Peer Fundraisers
In 1860, the Pony Express was the fastest means to communicate from coast to coast in the United States. A [...]
Top 12 Internet Memes for Nonprofits
Who doesn’t love a good Internet meme? Those clever little images and captions that have become a phenomena on the [...]
New Year, New Web Design Trends
Observations about how web design has evolved over the last decade to be flatter, bigger and simpler, all making it easier to translate into a mobile experience.
200 More Email Subject Lines from End of Year Fundraising
200 More Email Subject Lines from End of Year Fundraising. Analysis of nonprofit fundraising email subject lines.
A Fundraisers Take on the 6 Principles of Persuasion
According to the science of persuasion, based on research by Dr. Robert Cialdini, there are six principles that make you more persuasive. These principles apply to anything really, but for our work let's look at how they apply to fundraising.
The Real ROI on Fundraising with Social Media
As your organization develops its social media fundraising strategy, don’t forget to provide fundraisers w/ tips on how to use social media to raise money!
Keeping your Email Simple (and Mobile-Friendly too!)
If you're in a rush to get your holiday appeal emails out, streamline your template and messaging to ensure your email will reach mobile users too.
10 Ways to Sabotage Your Year-End Emails
I've spent a good part of the past month reviewing drafts of year-end fundraising emails and have seen several common pitfalls. Here are 10 things to avoid.
