New Year, New Web Design Trends
Observations about how web design has evolved over the last decade to be flatter, bigger and simpler, all making it easier to translate into a mobile experience.
200 More Email Subject Lines from End of Year Fundraising
200 More Email Subject Lines from End of Year Fundraising. Analysis of nonprofit fundraising email subject lines.
A Fundraisers Take on the 6 Principles of Persuasion
According to the science of persuasion, based on research by Dr. Robert Cialdini, there are six principles that make you more persuasive. These principles apply to anything really, but for our work let's look at how they apply to fundraising.
The Real ROI on Fundraising with Social Media
As your organization develops its social media fundraising strategy, don’t forget to provide fundraisers w/ tips on how to use social media to raise money!
Keeping your Email Simple (and Mobile-Friendly too!)
If you're in a rush to get your holiday appeal emails out, streamline your template and messaging to ensure your email will reach mobile users too.
10 Ways to Sabotage Your Year-End Emails
I've spent a good part of the past month reviewing drafts of year-end fundraising emails and have seen several common pitfalls. Here are 10 things to avoid.
The Importance of Being Chill
While the holiday season is an exciting time of year that is usually filled with nice gifts, enjoyable company, yummy-food [...]
Why Can’t I Raise Any Money Using Social Media?
We know that tweets can travel faster than the speed of light and Facebook is word-of-mouth on steroids. But Why Can't I Raise Money Using Social Media?
Demystifying the Predictive Model
An introduction to nonprofit fundraisers on what predictive models are and how they can be used to improve fundraising results.
You Kids Stay Outta The Spam Folder
Stay out of the spam folder by employing these techniques. [...]
