Social Media Lessons from 4 Generations of Canadian Donors
Social media may seem like the way to reach the next generation of donors. But, can you really raise money [...]
Back to School and Board Governance
As we complete our back to school shopping and send all the kids back to the classrooms, I couldn't help but realize some things these groups have in common.
It’s Time to Make Room at the Table
As we prepare for the generational transfer of wealth, we need to transfer brain power as well. Is your Board of Directors prepared?
5 Keys to Prospecting on a Budget
If you have observed any industry data over the last six years or so, you also know that acquisition is getting continuously more difficult and more expensive. As brilliant fundraisers, we must get smarter about how we can overcome the acquisition quagmire and reverse these trends.
Calculating Charitable Value
We can argue about the accuracy of the calculator or of the averages I used, but the bottom line remains the same: the average donor should not be underestimated.
Segmenting Your Data- Are You Ready for End of Year Fundraising?
Are You Ready for end of year Fundraising Campaigns? Learn why one size does not fit all for end of year fundraising success
The Imperfect Storm, Part 1
The storm, for nonprofit organizations, is fully brewed. The demand for services is up; contributions have barely regained their pre-recession levels; government funding is way off; and expenses are rising. We are tempted to call this a perfect storm. [...]
Participant Value After the Event
As we continue to ramp up for the spring event season, I want to bring a strategic data point to [...]
I heard it on the news
The vast majority of donor acquisition spend today is on direct mail. But just about every report you read shows [...]
It Takes Two to Table
Don’t tell anyone, but there was a time in my life when I didn’t know what “tabling” was. I was [...]
